Sin was asked to propose a new concept and design for the outdoor magazine Op Pad. After a sorrow inspection of the landscape that defines Op Pad, Sin desided to launch the key-words 'quality' and 'authority'. Quality in sense of high quality photography, authority in sense of clear, calm page lay-out. Image concept focussed on the individual, sinking down in nature and landscape.
Unfortunately the publisher chose for a more mainstream concept... yep, we lost.